Kate was looking for a brand update, her focus the last several years has been a unique style of photo processing and printing that she sells on Etsy and at regional art fairs. She also wanted to keep up her portrait photography side of the business prominent. What we came up with was a custom illustration of the two cameras she loves and uses regularly, with a visual frame that mimics what you’d see in a camera view. Paired with a classic serif font, the new branding feels modern and fine art focused.