When Maddy came to me with the ideas she had for Body Electric’s branding and identity, we both knew I was the perfect fit. I loved how much thought she put into gathering inspiration to help me really understand the vision for her business and what she’s drawn to visually. We ended up with some really great ideas and fun extras, like the lightbulb head lady sticker!

For this design, I looked to Rubin’s vase for inspiration, as well as pop/modern/contemporary art (shoutout to Milton Glaser especially) for colors, lines, and shapes. Creating human faces in the negative spaces of the lamp base speaks to the body-themed decor and restored lamps that are a main focus for Body Electric Vintage. Making the logo an overall pill shape, including multicolored lines, and using a clean, retro typeface gives it a true vintage vibe. The color palette is bold and versatile, with the yellow cleverly placed in the center of the logo to make the lamp look like it’s on.